Integrated Marketing

Integrated Marketing Making Marketing Work in Industrial and Business-to-Business Companies

Paperback (01 Apr 1994)

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Book information

ISBN: 9780077077686
Publisher: McGraw-Hill in association with the Marketing Society
Imprint: McGraw-Hill in association with the Marketing Society
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 185
Weight: 300g
Height: 230mm