Publisher's Synopsis
Written not by an academic in an ivory tower pontificating on what "might" work, but by a lawyer out there every day hunting for clients and getting real-world experience Features themes of marketing strategies that work and explains what doesn't work Includes basic marketing tenets for sales professionals Provides step-by-step actions for preparing, pitching, and follow-up after the pitch Shows how anyone with determination who follows exactly what this guide says to do can succeed Appeals to those who are sick and tired of just failing every single day and wondering what they can do about it.
