Publisher's Synopsis
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
Rothaermel Strategic Management is also available through our Connect learning platform along with a host of supplementary resources for both instructors and students. We're delighted to announce that as of June 27th this also includes a 'European Connect Companion' - 11 brand new full case studies and a further 4 mini-case studies with a largely European focus (UK, Netherlands, France, Denmark, Greece, India) taken from Unilever, 77 Diamonds, SSP Group, De La Rue, Tata Motors, Richer Sound, Vivendi, KPMG, SeCyber, Aalborg CSP, Winerie Parisienne, H+H, Aegean Airlines and the UK Post Office, with a further case looking at the development of the micro-mobility model in Paris.
All of the new case studies come with assignable multiple-choice questions and teaching notes.
