Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Seventh edition

Paperback (29 Mar 2022)

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Publisher's Synopsis

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Book information

ISBN: 9781265073350
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: Seventh edition
DEWEY: 658.4062
DEWEY edition: 23
Language: English
Number of pages: xvii, 349
Weight: 598g
Height: 186mm
Width: 231mm
Spine width: 18mm