Strategic Management

Frank T. Rothaermel

Fifth edition

Spiral / Comb Bound (29 Jan 2020)

Not available for sale

Out of stock

Other formats & editions

New: Looseleaf In Binder (01 Feb 2023) - 6th ed. $244.25; Paperback (17 Mar 2023) - Sixth edition ~~RRP $76.52~~ $70.82

Publisher's Synopsis

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--.

Book information

ISBN:	9781264103799
Publisher:	McGraw-Hill Education
Imprint:	McGraw-Hill Education
Pub date:	29 Jan 2020
Edition:	Fifth edition
DEWEY:	658.4012
DEWEY edition:	23
Language:	English
Number of pages:	xxvii, 544
Weight:	726g
Height:	272mm
Width:	216mm
Spine width:	13mm