Publisher's Synopsis
"How to Win More Business by Phone, Telex and Fax" looks at the ways in which these powerful marketing tools can be used to boost business sales by increasing sales effectiveness without drastically increasing marketing costs.;This book gives you all the techniques and skills required for successful telephone selling, from the planning, presentation and closing of a sale to overcoming obstacles and motivating staff. Practical and easy to read, this edition includes useful information on the use and supply of telex and fax machines.;The "Better Business Guides" bring together experienced business writers to provide direct, practical advice to business people on the ever-changing world of management and commerce.
