Publisher's Synopsis
Many companies put all their efforts into winning customers and not enough into keeping them. This book aims to give practical advice on successful selling and - most important of all - winning customers for good. It offers basic selling information and strategies, advises on the handling of complaints or problems in such a way as to keep customers satisfied and suggests different ways in which managers can keep their workers motivated and committed, whether in a large or small company.;The author is a consultant to businesses of all sizes in the USA and has written several business books.
