Publisher's Synopsis
Legacy giving is about weaving the generosity of individuals into the fabric of our future. It's about creating enduring impacts that resonate beyond lifetimes. And it's by far the most cost-effective way to raise money for charities and support their work to make our world a better place.
Yet, despite the importance of legacy giving for supporters and the significant impact it has on the causes they love, there has been a noticeable gap in practical and insightful literature on the subject. Well, not anymore! How to Talk about Legacy Giving is a much-needed resource in a field where nuanced communication is key. In this book, Aimée shares with us her deep understanding of the art of legacy giving communications. She helps us to effectively talk to supporters about legacy giving-whether in person or on paper.
