Hardback (04 Apr 2007)
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A lighthearted primer on some of today's most popular and effective marketing and sales strategies explains how jaded consumers and new technologies have rendered traditional advertising practices obsolete, in a resource that profiles twenty of the world's top marketing experts and their most successful campaigns.
| ISBN: | 9780060886943 |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | Harpercollins Publishers Inc |
| Pub date: | 04 Apr 2007 |
| Language: | English |
| Number of pages: | 304 |
| Weight: | -1g |
| Height: | 230mm |
| Width: | 150mm |
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Paperback
Published 18 Jun 2020
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