Publisher's Synopsis
This no-nonsense guide to promoting your website on the internet will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. Inside, you'll find out how SEO really works. You'll learn about critical topics like: What Google Want, What People Really Want, Choosing Your Domain Name, What the Search Engine Robots Want, What the Marketing Experts Want, How to Use Powerful Social Media Strategies, Testing and Measuring Your Work, Getting on page one of Google and Staying There!
