Publisher's Synopsis
Excerpt from How to Make Your Window Pay Your Rent: Being a Series of Money Making Designs for Window Display and Store Decoration, to Which Are Appended Some General Ideas of Practical Utility
We have seen the idea so often used, with splendid results, that it is a source of continual wonder to us how any druggist can ignore the opportunities that lie before him. If perseverance can do it, however, the time will come when the druggist indifferent upon this subject will be looked upon as a curiosity, genuine and unmistakable.
Your store windows, like eye-glasses, Should be made to properly fit you. Through one you see the world; through the other the world sees you.
The first step to a Successful grasp of the subject is to realize what a window is. Look for one moment at the windows of any private house in a residential street in the city. What are they? They are Sign-boards which tell you what sort of people live inside. One person in one hundred may cr'oss the threshold and see the inmates of that house, but the remaining ninety-nine must look at the windows, and imagine from their appearance what style of persons are living behind them.
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