Publisher's Synopsis
Do you want to sell more books? No matter what size publisher you are, even if you self-publish, you have the ability to sell hundreds of thousands of your books to markets that are entirely outside the bookstore environment. For years, large publishing houses (and savvy independent publishers) have zeroed in on these lucrative markets, satisfied their constant need for new books, and quietly profited from these "special sales" venues. Now, marketing expert Brian Jud has unlocked the secret to the world of special sales through his practical, easy-to-follow guide HOW TO MAKE REAL MONEY SELLING BOOKS (WITHOUT WORRYING ABOUT RETURNS). This comprehensive work provides everything a book publisher needs to know about taking advantage of marketing opportunities beyond the bookstore. It opens your eyes to a wealth of solid, often surprising outlets, from book fairs and speciality shops to specialized libraries and companies that offer premium sales. Unlike bookstores, these are markets that never or rarely return titles. But that's only the beginning. You will also learn how each market works, how to locate key contacts and how to successfully negotiate a deal. The book also contains invaluable information on print runs, discounts, contracts and distributors, as well as pointing out common marketing pitfalls and how to avoid them. By the time you finish reading this book, you'll wonder how you ever managed without it.
