Publisher's Synopsis
Entrepreneurs and small businesses are flooding the market with new products and services. The only way to beat the competition is successful selling, and that means advertising. What can you afford?, which media is best for you?, and how can you reach your market and measure your response?;This book is about advertising on a budget - from design and layout or writing your first copy, to producing your own company brochures. Aimed at the businessman, marketing executive or voluntary organization, this is a practical, accessible handbook which will make sure your product gets the maximum publicity.
