Publisher's Synopsis
Hot Marketing, Cool Profits is a comprehensive toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: Growing a customer-driven business Conducting savvy market research Formulating a winning marketing strategy Providing better information materials Attracting great publicity Advertising more creatively Using direct mail more effectively Becoming an expert sales prospector Closing more sales face-to-face Negotiating more profitable sales face-to-face Building stronger customer relationships Controlling your company's overall marketing effort
