Publisher's Synopsis
Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.
It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:
Develop strategies and tactics that will make you a better email marketer
Craft email messages that your customers will love and act on
Achieve your goals by using 'Helpful Marketing'
Apply a scientific method to testing and marketing to reduce waste and learn what works
