Publisher's Synopsis
Hearing the dreaded 'no thanks' is the one thing every sales person fears the most. This book uncovers different objections you may come across, and gives you practical solutions to overcome them, and inevitably close more deals. The book examines the reason for different types of rejections, what they can tell you about your prospect's real concerns, and takes you through the process of turning an objection around. Giving tips and advice from leading salespeople in a wide variety of industries, this book will help you understand the entire sales process, and gain valuable skills that will enhance your career. Author, Barry Farber, practices what he preaches, writing from his own experience of running a business that markets products to billion-dollar corporations every day.
