Publisher's Synopsis
A perfect primer for business leaders looking to understand how Lead Generation can help and affect their sales. This book takes you on a journey of how the Internet has changed the sales game to what you need to do in order to start changing how you attract your sales leads online. The objective of this book is to show the benefits of online lead generation whether utilizing Facebook, Google, Bing, or YouTube, and how it can help scale a business and help make it more profitable by taking a few of the proper steps in research, design, and execution to change your sales game by giving your traditional sales teams more of the activity they crave while augmenting their outbound sales efforts.
