Publisher's Synopsis
If you are the owner of a manufacturing or engineering business and want to create more demand and sell more of your products and services, Growth Engineering provides a practical and proven approach to master marketing and increase sales.
By applying engineering principles to sales and marketing, this book will enable you to:
- Build a deep understanding of your current business position
- Develop a pragmatic plan to take your business on a well-structured growth journey
- Apply tactics to ensure the plan is delivered on time and within budget
- Develop an efficient sales process that measurably increases revenue
- Build the capability and skillset of your sales and marketing team
- Understand your market to prioritise investment
