Publisher's Synopsis
In Great Answers to Tough Marketing Questions, Paul Smith tackles the difficult questions that marketing people are likely to encounter during their careers. The book is aimed at both seasoned professionals and complete novices.
Great Answers to Tough Marketing Questions
Book (09 Nov 1999)
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Book information
| ISBN: | 9780749430184 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 09 Nov 1999 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 274 |
| Weight: | 506g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 18mm |
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