Fundamentals of Selling

Fundamentals of Selling Customers for Life - The Irwin/McGraw-Hill Series in Marketing

6th Edition, International Edition

Book (30 Nov 1998)

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Publisher's Synopsis

In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.

Book information

ISBN: 9780256259810
Publisher: Irwin/McGraw-Hill
Imprint: Irwin/McGraw-Hill
Pub date:
Edition: 6th Edition, International Edition
DEWEY: 658.85
DEWEY edition: 21
Language: English
Number of pages: 584
Weight: 1288g
Height: 230mm
Width: 213mm
Spine width: 28mm