From the Ground Up

From the Ground Up How to Make Marketing Work Hard Throughout Your Business

2nd Edition

Paperback (15 Nov 2019)

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Publisher's Synopsis

Growing a successful company is hard work.

When you reach milestone stages it can be challenging to see the changes needed to keep growth on track.

This book takes you through 8 key areas of business and marketing. The author gives you a unique insight into her own experience working for a number of large organisations, so that you can learn from both their successes and mistakes. She combines this with practical guidance so that you can:

  • Understand your clients and build a targeted profile
  • Consider how a 'gamechanger' could significantly grow your company
  • See the benefits of staff working together across your business
  • Use an outside voice to increase revenues
  • Appreciate the importance of reviewing plans regularly

Book information

ISBN: 9781781333891
Publisher: Rethink Press Limited
Imprint: Rethink Press
Pub date:
Edition: 2nd Edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: vi, 194
Weight: 241g
Height: 203mm
Width: 127mm
Spine width: 11mm