Publisher's Synopsis
Written from an insider's perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business, without spending vast sums of money on unnecessary PR agencies. The book covers the full spectrum of handling journalists and media organisations from writing press releases, responding to journalist feedback, understanding how the press works and finally what to do if it all goes wrong and you are misinterpreted.
The book is also full of exciting and well thought out 'alternative' ideas for getting attention for your business.
