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Book (01 May 2004)

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Publisher's Synopsis

The author shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.

Book information

ISBN: 9780142800638
Publisher: Penguin Highbridge C/O Penguin Putnam Inc,.
Imprint: Penguin Highbridge C/O Penguin Putnam Inc,.
Pub date:
Weight: 154g
Height: 146mm
Width: 139mm
Spine width: 19mm