Film & Video Marketing
Paperback (25 Jan 1989)
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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
Book information
ISBN: | 9780941188050 |
Publisher: | Michael Wiese Productions |
Imprint: | Michael Wiese Productions |
Pub date: | 25 Jan 1989 |
DEWEY: | 791.430688 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 486 |
Weight: | 855g |
Height: | 152mm |
Width: | 216mm |
Spine width: | 16mm |