Publisher's Synopsis
Looks at current issues in marketing, and explains marketing terms and concepts.
Field Guide to Marketing A Glossary of Essential Tools and Concepts for Today's Manager - Harvard Business/The Economist Reference Series.
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Book information
| ISBN: | 9780071034357 |
| Publisher: | Harvard Business School Press |
| Imprint: | Harvard Business School Press |
| Number of pages: | 195 |
| Weight: | -1g |
| Height: | 196mm |
| Width: | 139mm |
| Spine width: | 25mm |
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Published 18 Jun 2020
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