Publisher's Synopsis
An industry expert offers his proven advice
One of the world's most inspirational business speakers, Richard Denny has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is distilled in this definitive new book. Essential reading if you are new to sales, but also invaluable for those professionals who need to refresh their skills, the book analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying USPs, the classic sales presentation, negotiating, handling objections, and closing a sale. Whether you want to join the ranks of high-flying sales executives or simply win new business for your company, this is a vital addition to your business bookshelf.
One of the world's most inspirational business speakers, Richard Denny has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is distilled in this definitive new book. Essential reading if you are new to sales, but also invaluable for those professionals who need to refresh their skills, the book analyzes the key aspects of selling, such as developing the right attitude and motivation, displaying product knowledge, identifying USPs, the classic sales presentation, negotiating, handling objections, and closing a sale. Whether you want to join the ranks of high-flying sales executives or simply win new business for your company, this is a vital addition to your business bookshelf.
