Publisher's Synopsis
Part of the Department for Education and Employment "Skills Review Programme", this volume explores current and future skill requirements in key occupations. The study of sales and marketing occupations was based on 17 in-depth interviews examining developments in the occupations.;Sales and marketing has been affected by considerable changes in recent years. As competitive pressures, both national and international, are increasing, and customers growing more powerful and sophisticated, organizations are having to develop the skills of their sales and marketing workforces in order to remain competitive.
