Book (15 Jul 1998)
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Learn the basics of marketing and find out about the "hot topics" affecting marketing and business in the late 1990s. This text explores the major concepts of marketing including the marketing "mix": product, price, place (distribution) and promotion.
| ISBN: | 9780538879262 |
| Publisher: | South-Western College Pub |
| Imprint: | South-Western College Pub |
| Pub date: | 15 Jul 1998 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 502 |
| Weight: | 1089g |
| Height: | 279mm |
| Width: | 216mm |
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Paperback
Published 18 Jun 2020
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