Publisher's Synopsis
This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.
Essentials of Marketing
2nd Edition
Paperback (01 May 2001)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780324147971 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 01 May 2001 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Weight: | -1g |
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