Publisher's Synopsis
A marketing text for HND and modular degree courses. It provides about 70 hours of self-study material, and activities and graded questions for student self-testing and lecturer assessment.
Essential Elements of Marketing
Paperback (31 Jul 1995)
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Includes delivery to the United States
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Book information
| ISBN: | 9781858051024 |
| Publisher: | Published in association with South Birmingham College, DP Publications |
| Imprint: | Published in association with South Birmingham College, DP Publications |
| Pub date: | 31 Jul 1995 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 92 |
| Weight: | -1g |
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