Entrepreneurial Marketing

Entrepreneurial Marketing Global Perspectives

Hardback (05 Jul 2013)

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Publisher's Synopsis

This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Book information

ISBN: 9781781907863
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Publishing
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 320
Weight: 666g
Height: 247mm
Width: 171mm
Spine width: 24mm