Paperback (28 Sep 2004)
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This text discusses the essential features of marketing with relevant examples. The book directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also covers the needs of many marketing degree courses.
| ISBN: | 9781903500033 |
| Publisher: | Liverpool Business |
| Imprint: | Liverpool Business |
| Pub date: | 28 Sep 2004 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 220 |
| Weight: | 348g |
| Height: | 234mm |
| Width: | 157mm |
| Spine width: | 13mm |
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