Publisher's Synopsis
YOUR CLIENTS CAN LEGALLY KILL YOU... Human beings spend a vast majority of their life doing two things: sleeping and working. These two areas, if messed up in some way, won't allow you to live a good life. This book addresses the latter (and most likely, eventually, covers the first one as well). Bad clients or customers at your business can destroy not just your work life but also your personal life. That horrific client causes you massive stress and you come home and, without you even totally knowing it, you take it out on your family, friends, pets, etc. You can even develop sickness and your health can start to slip. The people around you need to be aggressively filtered and watched because the closer they are, the more they affect you (for better or worse). You have worked very hard to learn your trade or your skill-set. Why do you need to beg for clients? Why do you need to be treated poorly? Do you need them more or do they need you more? Here are the main points I want you to realize about your job or business: 1. All the "marketing" sharks floating around you and your business are looking to get paid, sneak under the radar long enough, and get out. Chances are they have no idea how to market or sell what you do. You've probably been burned before and you will get burned again. This book will prevent that. 2. Marketing and sales are considered two different subjects. THEY ARE NOT. These two subjects are married and there is actually a step that goes in-between them that has to be in. If you don't do all 3 steps, you will continue to beg for your client's money and you will be a slave. You learn about all 3 aspects in this book. 3. All the garbage you have been told about "closing techniques," sales drills, etc have always seemed wrong or strange. THEY ARE. When you are honest and create an attraction system to actually bring in the kind of people you want to work with, there are no head-games, no emotional wrestling, no painful headaches and no looking at your bank account balance in terror. This book will show you exactly how to do this and how to set it up so that your clients respect you and your time and are excited to pay you and get started. 4. Price resistance can only exist in a situation where the prospect is not enlightened. People that have doubts or insecurities complain about price. This book will help you to create trust and stability for your prospects and clients so that you do not need to handle price resistance ever again. You are a skilled technician. There are a million books out there on sales and marketing. It seems like a lot of work and you just "don't have the time" to do it. I will show you how you can actually make more money, dramatically reduce your stress and work LESS after this is all said-and-done. What is in this book applies also to staff and personnel: how to attract them and how to hire the right people. Marketing and sales, boiled down into one word, is simply ATTRACTION. If you attract the right people who are looking for what you have, there should not be much arguing or difficulty in having them around. So quit being a slave to your clients. Break your chains and regain your sanity. Regain your love for your work and allow that love to spread through your family, friends, etc. Make your work into a stronghold of your life where, no matter what else is going on, your work can be your anchor when times are tough. Work can be so wonderful that you actually feel good and refreshed after a 10-hour day. THIS IS THE WAY WORK SHOULD BE. I dumped every ounce of knowledge I have on this subject into this book. I wrote it with the purpose of delivering to you, the reader, the maximum amount of value in the minimum amount of time with the minimum amount of big words or difficult concepts. I really want you to be able to gain this information easily so that you can use it right away. I care about you. Do well.
