Hardback (01 Feb 1989)
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What makes an ad campaign successful? Here, John Jones analyzes some of the world′s most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn′t. Includes more than one–hundred tips on marketing your company can immediately apply.
| ISBN: | 9780669158977 |
| Publisher: | Lexington Books |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 01 Feb 1989 |
| DEWEY: | 659.1 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 380 |
| Weight: | 773g |
| Height: | 243mm |
| Width: | 171mm |
| Spine width: | 38mm |
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Paperback
Published 18 Jun 2020
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