Publisher's Synopsis
An introductory course on marketing which is structured to ensure that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them.
Discovering Marketing An Active-Learning Approach - Promoting Active Learning
Paperback (29 Jun 1995)
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Book information
| ISBN: | 9781858050065 |
| Publisher: | DP Publications |
| Imprint: | DP Publications |
| Pub date: | 29 Jun 1995 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 369 |
| Weight: | 837g |
| Height: | 249mm |
| Width: | 177mm |
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