Publisher's Synopsis
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
2nd edition
Paperback (19 Mar 1999)
Not available for sale
Includes delivery to the United States
Out of stock
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
ISBN: | 9780130840844 |
Publisher: | Pearson Education |
Imprint: | Pearson |
Pub date: | 19 Mar 1999 |
Edition: | 2nd edition |
Language: | English |
Number of pages: | 480 |
Weight: | 663g |
Height: | 235mm |
Width: | 180mm |
Spine width: | 18mm |