Publisher's Synopsis
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
Direct Marketing Management International Edition
2nd edition
Paperback (19 Mar 1999)
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Includes delivery to the United States
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Book information
| ISBN: | 9780130840844 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 19 Mar 1999 |
| Edition: | 2nd edition |
| Language: | English |
| Number of pages: | 480 |
| Weight: | 663g |
| Height: | 235mm |
| Width: | 180mm |
| Spine width: | 18mm |
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