Publisher's Synopsis
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
2nd Edition
Hardback (08 Mar 1999)
Not available for sale
Includes delivery to the United States
Out of stock
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
ISBN: | 9780130804341 |
Publisher: | Pearson Education |
Imprint: | Pearson |
Pub date: | 08 Mar 1999 |
Edition: | 2nd Edition |
DEWEY: | 658.84 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 447 |
Weight: | 878g |
Height: | 241mm |
Width: | 184mm |
Spine width: | 22mm |