Paperback (24 Oct 1995)
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This book is a no-nonsense practical tool kit which will enable the reader to launch a successful direct marketing campaign. It gives advice on planning an effective campaign, improving reponse rate and monitoring effectiveness and efficiency.
| ISBN: | 9780273616894 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 24 Oct 1995 |
| DEWEY: | 658.84 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 316 |
| Weight: | 640g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 19mm |
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Paperback
Published 18 Jun 2020
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