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Direct Hit!: How to Make Direct Marketing Work in the Real World. Wiggins Teape Edition

Direct Hit!: How to Make Direct Marketing Work in the Real World. Wiggins Teape Edition

Paperback (25 Oct 1995)

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Publisher's Synopsis

This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.

Book information

ISBN: 9780273621874
Publisher: Financial Times Prentice Hall
Imprint: Financial Times Prentice Hall
Pub date:
Language: English
Weight: 640g

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