Digital Service Delivery in Africa

Digital Service Delivery in Africa Platforms and Practices - Palgrave Studies of Marketing in Emerging Economies

Paperback (08 Feb 2023)

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Publisher's Synopsis

The dynamics of the world's pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations-particularly those in the service sector-to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa's private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.

Book information

ISBN: 9783030839116
Publisher: Springer International Publishing
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 658.05096
DEWEY edition: 23
Language: English
Number of pages: 355
Weight: 454g
Height: 210mm
Width: 148mm
Spine width: 20mm