Digital Relevance

Digital Relevance Developing Marketing Content and Strategies That Drive Results

2015

Hardback (20 Jan 2015)

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Publisher's Synopsis

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Book information

ISBN: 9781137452801
Publisher: Palgrave Macmillan US
Imprint: Palgrave Macmillan
Pub date:
Edition: 2015
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: ix, 240
Weight: 558g
Height: 243mm
Width: 160mm
Spine width: 23mm