Publisher's Synopsis
This is not a traditional book... it has an interactive app! With the code inside the book you can activate an app that you can watch or listen to the entire book and never have to read it. 9 steps on how to be different with digital marketing. Step #1: Plan to be found everywhere. How would you do this? I research up to 800 long tail key words. Most companies do 5 or 6, and it's a fraction of the market that needs to be done. Step #2: Have the best visual first impression. When people open the page of Google from their search, are you just one of 12 companies there with text? No. I have developed systems where you are 50 to 70% of the first page of Google with a combination of multimedia, multichannel, and multiplatform marketing, so you stick out. You're the most dominant feature on the page. Step #3: instant recognition of your logo as it is appearing on the first page of Google. I've developed a system that I call logo branding so that when people search for what you do, your logo appears on the first page of Google. They click on it, and an instructional video showcasing everything that your company's about follows it with a link to your website. Step #4: Answer all the questions the person is likely going to have before they ever call you. You get the same questions over, and over, and over again. What I do is I set up an interview with you. There are 10 little videos that answer the 10 most asked questions. Basically I put the SEO in them, so when people are looking for that question, your video pops up and answers it. Very effective! Step #5: Inform and educate with an education-based channel. I build a separate channel for you that answers all the questions that they wouldn't even ask about. Because you're the expert of your industry in your particular industry, you can answer questions before they even think of it. You are creating an area where they are now informing and educating themselves on your product so they can buy with confidence. People want to have one thing. Give me all the information I need to make a well-informed decision. That's what they want. They want information. Step #6: Answer any questions that people might ask of Google. When they're asking Google a question, supply a video that answers that question. I can create the SEO so that it shows up. Step #7: Keep the new clients with your app. I've created new apps that are specific to your company and has your education-based channel in it as well as all your questions. There's also a thing in there that when people click on the map, it gives them turn-by-turn directions by car, by bus, or by walking to your office or store. It works on the GPS of their phone. Step #8, The sale is the start of relationship, not the end. With your app, it ensures that they keep, use it, and are likely to buy your other products because now they have an access point to see what else you can offer them. You're going to be giving them, with your app, education videos on what other products they can use. The #1 source of business is past business. Getting something online is very good, but recognize it's always going to be a small percentage of your total gross revenue. Your #1 source for revenue is repeat business and referrals. This system is designed for that. Step #9, Use the built-in referral system with the app so they can give you great referrals and instant referrals. When they like your products and services, ask them to share it. It's one click, one button, and that simple. It goes to all of their friends and family on their social media.
