Customer at the Crossroads

Customer at the Crossroads From Parable to Practice

Paperback (01 Jan 2000)

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Publisher's Synopsis

This text uses a humorous parable to emphasize the importance of making the customer the centre of a business. Like classic fairytales that taught important values, this booklet demonstrates the importance of living the values we say we believe in.

Book information

ISBN: 9781583760802
Publisher: Berrett-Koehler Publishers
Imprint: Berrett-Koehler Publishers
Pub date:
Number of pages: 41
Weight: 91g
Height: 229mm
Width: 152mm
Spine width: 5mm