Publisher's Synopsis
There is no customer success without customer education.
Most companies are great at selling outcomes but not so great at teaching customers how to achieve those outcomes. Yet the data shows that formalized education leads directly to significant improvements in product utilization, support costs, renewals, and revenue. So why don't most companies center customer experiences around education? It may be because they assume that it's too hard to connect the consumption of content to business results. For the first time ever, Customer Education pioneer Chip Ramsey demystifies corporate education by exposing the step-by-step process that the largest and most successful companies in the world utilize to build and scale learning initiatives. Customer Education is the much-needed customer education playbook that any company or organization can follow to create a winning strategy for driving business results through education.
