Publisher's Synopsis
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.
This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
Critical Thinking in Consumer Behavior Cases and Experiential Exercises
2nd Edition
Paperback (25 Aug 2009)
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Book information
| ISBN: | 9780136027164 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 25 Aug 2009 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 173 |
| Weight: | 382g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 9mm |
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