Publisher's Synopsis
By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
Creating Ever-Cool A Marketer's Guide to a Kid's Heart
Hardback (13 Nov 2008)
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Book information
| ISBN: | 9781565542563 |
| Publisher: | Pelican Publishing Company |
| Imprint: | Pelican Publishing |
| Pub date: | 13 Nov 2008 |
| DEWEY: | 658.834083 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 253 |
| Weight: | 470g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 26mm |
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