Core Concepts

Core Concepts Marketing

Book (15 Dec 1994)

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Publisher's Synopsis

This text identifies and describes all of the philosophies, principles, means and methods required for effective marketing.

Book information

ISBN: 9780538836593
Publisher: South-Western College Pub.
Imprint: South-Western College Pub.
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 341
Weight: 499g
Height: 235mm
Width: 197mm
Spine width: 12mm