Publisher's Synopsis
This text identifies and describes all of the philosophies, principles, means and methods required for effective marketing.
Book (15 Dec 1994)
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This text identifies and describes all of the philosophies, principles, means and methods required for effective marketing.
ISBN: | 9780538836593 |
Publisher: | South-Western College Pub. |
Imprint: | South-Western College Pub. |
Pub date: | 15 Dec 1994 |
DEWEY: | 658.8 |
DEWEY edition: | 20 |
Language: | English |
Number of pages: | 341 |
Weight: | 499g |
Height: | 235mm |
Width: | 197mm |
Spine width: | 12mm |