Contemporary Marketing, Interactive Text

Contemporary Marketing, Interactive Text

11th Edition

Paperback (01 Jan 2004)

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Includes delivery to the United States

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Publisher's Synopsis

This text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and more. The combination of print and online material provides students with learning tools and tutorials, and helps instructors shorten preparation time and improve instuction.

Book information

ISBN: 9780324290103
Publisher: South-Western
Imprint: South-Western
Pub date:
Edition: 11th Edition
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 496
Weight: 1065g
Height: 273mm
Width: 216mm
Spine width: 18mm