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Consumer Research

Consumer Research Postcards from the Edge - Routledge Consumer Research Series

Hardback (18 Dec 1997)

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Publisher's Synopsis

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415156844
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.834
DEWEY edition: 21
Language: English
Number of pages: 406
Weight: 861g
Height: 234mm
Width: 156mm
Spine width: 31mm

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