Paperback (04 May 2006)
Not available for sale
Includes delivery to the United States
Out of stock
Provides a practical introduction to consumer behaviour. This book shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. It includes a five-part micro-to-macro wheel structure that takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications.
| ISBN: | 9781405846127 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 04 May 2006 |
| DEWEY: | 658.8342094 |
| DEWEY edition: | 22 |
| Weight: | 1580g |
| Height: | 271mm |
| Width: | 200mm |
| Spine width: | 32mm |
$1.54off
Paperback
Published 18 Jun 2020
Save $1.54
